Marketing Memo


Date:    February 10, 12

To:       All Stores


Valentine’s Day Promotion


In celebration of Valentine’s Day, we are inviting our Facebook fans into stores to enjoy a small discount on our Spring New Arrivals.


Offer: 25% off any 1 regular priced item


Valid: Feb 10 (today) – Feb 14


Here’s how it works

To get the offer, customers will have to visit our Facebook page ( to get the coupon. The coupon can either be printed and/or presented on a mobile device at time of purchase in order to get the discount.


Getting the Coupon

Customers who visit out Facebook page will immediately land on 1 of 2 pages depending on the following:

1.    Customers who already “like” Jean Machine will land right on the coupon

2.    Customers who DON’T already “like” Jean Machine will land on a page that will ask them to “like” Jean Machine in order to get the coupon. Once they click “like”, the coupon will automatically load for them.


Like Jean Machine

Haven’t Liked Jean Machine



How will customers find out about offer?

1. Customer Email

Today (Feb 10), an email will be sent to our customers informing them of the offer and how to get it. A second email will be delivered on Sunday night to support a Monday/Tuesday sales – (soft promotional offer with product support)


Feb 10

Feb 12



2. Facebook Post

Our existing Fans will be informed of the offer through a traditional wall post

3. Facebook/Google Ads

4. In-store

This is a tool you can use to your advantage this weekend to increase your sales and UPTs. Since we will accept the coupon for displaying it on a mobile device, informing customers of the offer has its obvious benefits. But remember, the customer has to “like” Jean Machine to get the offer. This too will have its obvious benefits since your customers who “like” Jean Machine are always the first to know of new arrivals, promotional offers and contests.


Conditions of the offer

offer valid on any 1 regular priced item. Limit 1 use per customer per purchase. Printed coupon or mobile version must be presented at time of purchase. Not valid in conjunction with other promotional offers or discounts. Offer expires February 14, 2012.




Discount Code

Please use code PRO when applying the discount


If you have any questions, please do not hesitate to contact me.