Marketing Memo


Date:    December 14, 11

To:       All Stores


     FREE Music Download




The FREE Music Download promotion officially kicked off on Monday and in support of this great opportunity to drive daily and returning customers,  I wanted to provide you with some additional info to better equip your pitch to customers as well as some incentive for everyone to get onboard.


Promotion Summary

Get a FREE Music Download from Silver Jeans Co. just for visiting Jean Machine.



Using a mobile device, customers must text message the word SILVER to 12345.

In return, they will receive a PIN # and a URL that can be visited to redeem the PIN # for a FREE music download.

IMPORTANT: Customers can opt out at any time from the list if they do not wish to get messages from Jean Machine. It is extremely easy and details are provided in the SMS they receive from us.

The free download comes courtesy of Universal Music, the largest music label in the world with millions of songs to choose from (see below for only a few notables).




Aside from the FREE music download, customers on our list receive promotional updates and exclusive offers. As you’ve already witnessed, we offered exclusive invitations to shop our Blue Moon and Family & Friends sales early, plus more.



Use this tool to engage a conversation with a customer. You can either get right into it or pull it out of your back pocket when a customer uses the “just looking” on you.

Also, not mentioning this promotion in your greeting is not a missed opportunity. You can always inform the customer at the fitting room or at the cash, which becomes a nice added bonus to any purchase.




What’s in it for You?

1.     In keeping with our tradition of exclusive offers, all new subscribers from now until December 24th will receive an exclusive BOXING DAY offer that will be sent out in the evening of December 25th. I cannot disclose what the offer is but it is worthwhile. This is a tremendous opportunity for you to drive some of your own traffic on Boxing in an effort to exceed your goals and budgets.

2.     Contest! Who doesn’t love a little competition? This is a very simple one too but success will be based on your group so everyone has to be on board to win.
Groups: Stores have been grouped by area code. There’s 416/647, 905/289, 519, and 705/613. If you know your store’s phone #, you know your group.
Rules: The group with the most subscribers wins! Results will be posted daily so you can see where you are (sample below). Our most successful area codes from Fall were 519 and 613.

Prizes: All stores in the winning group will receive Boxing Day lunch* on me!
($7 per employee on schedule for Dec 26 only)


I appreciate your efforts in making this a great success and know that you will all do your best. Remember, it’s a team effort so spread the word and coach each other to achieve the best results.



If you have any questions, please do not hesitate to contact me.

Jason Perlman

(416-498-6601 x211)