Marketing Memo


 

Date:    December 7, 11

To:       All Stores

 

Final Holiday Weeks Promotions

 

For the finals weeks of holiday shopping, we have put together a couple promotions to drive traffic and increase sales. One is something new and the other something old.

 

Promotion #1 – Something New

Silver Jean Co Free Music Download

Begins Friday Dec 9

 

What is it?

Beginning Friday December 9th, Silver Jeans Co will be giving away free music downloads over SMS to anyone who comes into our stores.

 

How does it work?

Shoppers will only be able to find out how to get their download by talking to a Jean Machine employee. We expect shoppers to enter asking for the download but it will also be in your best interest to promote the free download.

 

Get the download:

Text the word “SILVER” to 12345

 

This is the message that will be returned

Get your free song from SILVER JEANS CO. @ jeanmachinemusic.com pin code is XXXX XXXX XXXX XXXX Txt STOP to opt-out of future alerts

 

The link in the returned text message will provide instruction on how/where to redeem the PIN code for the free music download

 

The PIN code is good for any one music download from the Universal Music catalogue that includes Lady Gaga, Rihanna, Maroon 5 and Right Said Fred.

 

Why you should promote this?

Firstly, everyone loves something for free and our customers will appreciate the information. Secondly, this is a continuation of the list building initiative we started back in September. Shoppers who text us for the free music download will be added to our list. This list will be used to promote our offers on Boxing Day. What you put into this promoting this will hopefully payoff for your stores.

 

External Advertising

1.     This offer will be appear on radio ads in all markets beginning Monday December 12th – December 18th. The message in the ad will tell listeners to get to Jean Machine for their free download.

2.     Customer Email Newsletter

3.     Social (Facebook/Twitter)

 

Internal Signage

Lightboxes (applicable to stores with available panels)

Lease line easel signs (all stores)

 

 

Conditions

NO PURCHASE NECESSARY. Limit one download per customer. While supplies last.

 

Promotion #2 – Something Old

Buy Now, Save Later $20 card (Booty Bucks)

Friday December 9th – December 24th

 

Offer

Get a promotional gift card valued at $20 with any purchase of $75 or more (before tax)

 

External Advertising

1.     This offer will be appear on radio ads in all markets beginning Monday December 12th – December 18th. The message in the ad will tell listeners to get to Jean Machine for their free download.

2.     Customer Email Newsletter

3.     Social (Facebook/Twitter)

 

Internal Signage

11” x 10” header card

use on all racks, slide into sign holder between branded signs to top sticks out and is visible above the brand

 

The Card

Valid on purchases made in 2012 only!

 

 

 

Processing Instructions

These cards are considered product in your inventory! They must be received and included on the transaction receipt whenever one is given to a customer. Attached is a barcode for easy reference.

 

IMPORTANT – Keep these cards in a safe place!!

 

 

If you have any questions, please do not hesitate to contact me.

Jason Perlman

(416-498-6601 x211)