Marketing Memo


 

Date:    January 12, 2011

To:       Select JM Stores

Re:       Sidewalk Sale Signage

 

 

Sidewalk Sales

 

Offer: 20% off all regular priced merchandise

Additional 40% off Sale (not including Bench)

 

With today’s shipment, you are receiving the signage to support your sidewalk sale offers. Use the signs to appropriately identify the offers available in your store.

 

Simply slide cappers/headers in front of existing signs. At the end of the SWS, all you have to do is remove sale signage and your done.

 

Here’s what you have received

 

11”x10” up to 50% off Header

11” x 7” 20% off Capper

4” x 3” 20% off Capper

11” x 7” Additional 40% off Signage

4” x 3” Additional 40% off Capper

11” x 7” up to 40% off Bench Capper

Slide this sign between 2 existing brand cappers. This sign is perfect on a floor rack where you already have a running offer like sale outerwear or Jack & Jones

Slide in front of existing signage above all regular priced merchandise

Slide in front of existing signage within the regular price merchandised walls

Slide in front of existing signage above all sale merchandise (not including Bench)

Slide in front of existing signage within the sale merchandised walls

Replace existing up to 40% off Bench signage you are already using

 

You’ll notice that these signs continue the theme currently found in your label sale lightboxes. Please note that this is our SWS package for 2011 – we are not using the boxing day signage which you must continue to keep in your backroom in a safe place.

 

If you have any questions, please do not hesitate to contact me.

 

Jason Perlman

(416-498-6601 x211)